James Solomon

Cutting his teeth in the film industry in art design on feature films before moving into commercial and long-form, James’ work combines a strong visual style and technical skill with a close attention to storytelling and performance.

With an extensive commercial food resume, James’ ability to build bespoke rigs, use scaled props and create in-camera trickery makes for tantalizing food production of the highest production value. James brings an incredibly analytical approach to directing, utilizing emerging technology and creating best-practice approaches to gain the most from exciting tech.

Having studied acting, James’ ability to direct talent to evoke nuanced performances makes for epic storytelling. A strong believer in the power of the edit, James enjoys spending time in the suite to find the subtlety, pauses and beats that make commercials memorable.

James’ trophy case includes a Cannes Grand Prix, multiple Cannes Gold Lions, multiple gold Effies, a D&AD Pencil and a New York One Show Silver.


Reel Factory


Auckland | New Zealand