Alex Rodriguez, is an advertising director, storyteller and documentary filmmaker. From an early age, Alex showed an impressive imagination and creative drive, which he exploited mainly through painting and photography. Professionally, he has shown great versatility in his filming style, ranging from shooting more intimate pieces, through spots where humor plays a major role, to large productions. His work is nourished by a deep passion and knowledge of the world of cinema, comics, literature and painting with a special sensitivity for aesthetics and attention to the smallest details. He manages to give transcendence and meaning to the stories he tells, without losing freshness and realism. His staging is elegant and cinematic, and his characters tend to linger in our retina.